Q1: You want to make a video to promote your new product launch to a GP audience in the UK. Do you?

• Get your marketing director to wax lyrical about the product
• Hire a well-known TV presenter to deliver a punchy script
• Dub the US or foreign language version
• Increase the understanding of the disease area
• Show a lot of patients who may benefit from your product

Q2: In a recent survey the majority of GPs said they would not watch a video that lasted more than:

• Two minutes
• Five minutes
• Eight minutes
• Twelve minutes
• Twenty minutes

Q3: The Sales Force demands an effective "access" item to increase the value of their call. Do you?

• Produce some mugs and pens with the product logo
• Produce an interactive CD-ROM with case studies
• Provide them with a 30 minute version of the company video
• Suggest they put extra pickle in the cheese sandwiches

Q4: How much video can you include on a standard CD-ROM before the quality suffers?

• 5 minutes
• 10 minutes
• 20 minutes
• 30 minutes
• 40 minutes

Q5: You want to produce a patient video to support the sales team. But you are worried about the sensitivity of the subject. Do you?

• Film actors because the subject matter is too sensitive
• Interviews specialists and Nurses for their opinion of patients
• Persuade patients to describe their experiences on film
• Produce a leaflet with some references and useful web site addresses
• Ask all the patients to turn up on the same day to a TV Studio so as to feel at home

Q6: How many pages could you include on a CD-ROM?

• Ten pages
• Fifty Pages
• Hundred Pages
• The works of Shakespeare? No problem!

Q7: A well-respected consultant approaches you with some fascinating footage of patients. The trouble is the quality is poor. Do you?

• Thank the individual but say there is not much you can do with it
• Digitally enhance the images at the cost of your marketing budget
• Include the footage with other broadcast material
• Ask the consultant if you can re-shoot the same patients

Q8: The marketing director wants you to drive the sales conference this year. Do you?

• Book a Hotel and ask them to organise the event design and production management
• Book a couple of motivational speakers
• Base it round go-kart racing and a bungee jump
• Make sure that each product manager writes a good 30 minute speech
• Ensure there's a free bar

Q9: What is the ideal length of an edited "sound bite" on a documentary programme?

• 45 seconds
• One minute
• Two minutes
• One hour

Q10: How can you use E-Commerce in your marketing plans?

• Provide valuable information through the Internet to subscribers with a secure site
• Raise the awareness of disease areas and solutions for patients on the Internet
• Include video streaming
• Build an interactive communication link with customers

Q11: What colour must you NOT wear if presenting in front of a traditional chromakey screen?

• Blue
• Black
• Red
• Yellow

Q12: It's the end of the shoot and the director calls out "That's a WRAP". What is it an acronym for?

• Well Rehearsed Artistic Performance
• Wait, Regroup At Pub
• Wind Roll And Print
• Write Retained Actors Paychecks